![]() ![]() Most of the readers prefer multi coloured cover page with photos (86.00), on thick paper (83.00) with its name in the upper 1/3 portion (67.33).Most of them prefer size upto 40 pages (80.00), with 7-13 articles (72.00) with monthly periodicity and wish to get the magazines at a reasonably low cost of Rs. The readers of Adike Patrike and Hittalagida were more satisfied compared to the readers of other two magazines. The study conducted on the readers of farm science magazines revealed that nearly 50 per cent of the respondents perceived farm magazines as moderately effective (50.00, followed by more effective (38.66 ) and less effective (11.33), respectively which is based on their extent of satisfaction derived by reading a particular magazine.
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